DIY Logo: Avoiding the Mistakes of the Past Logo Fails
Logos can make or break your business. Many businesses utilize logo as a form of showing professionalism, for branding, and catching their customers’ attention. While it is true that there are many famous brands with a unique logo, we’ll be dealing with the top logo fails in this article. Find out about what was wrong with these known logos, and avoid committing the same mistakes because you may get the attention you are looking for but for the wrong reasons or reversed outcome.
Who would forget about the entire country of Iran threatening to boycott the 2012 Summer Olympic games because they thought the logo spelled “ZION” which also relates to a Jewish holy state. If you make a logo, it is best to have it tested by an audience before it is published. Another logo fail when adopted by a new company is the bloody Sherwin Williams color your world logo, wherein one might think it was some sort of warning about ills of violence and war. This logo has been existing since 1905 and it is a sign of cutting-edge surrealism, remaining a classic symbol for generations, but a new company adopting this logo may appear to be offensive. Create a logo that will represent you well because something cutting-edge today may wither become a classic tomorrow or mildly offensive in the future. Cartoon logos can be very effective in promoting a product or service, but that’s not the case with the Pepsi “bloat” logo, which reminded soda drinkers that sugary sodas are not good for the health. But we are sure that Pepsi did not mean to remind people of the effects their soda could have on consumers’ body, but they accidentally create a “bloat” logo in 2009 that looks like a bloated person wearing a shirt that’s too small for his belly because of too much soda consumption. It is best to have your logo tested and reviewed by different focus groups so you can assess its possible impact on consumers, most especially your target audience.
Gap is a famous clothing brand for those who are a fan of polo shirts and khakis, but you’ll be surprised that Gap also made a big mistake when they changed their classic logo in 2010. Unless you are a graphic designer or a person with a sense of style, it was a wrong move for Gap changing their classic Spire Regular typeface to Helvetica. Gap eventually returned to their classic logo, and we can learn from this mistake by not just relying on what we see on the word processor. If your business has not something to do with motorcycles, silver jewelry, tattoos or body piercing, get away with the black metal effect.
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