Why Logos Aren’t As Bad As You Think

Ideas On How To Design A Tea Logo

The role that a logo plays in establishing a particular brand can never be ignored thus the need for a tea company that is creating a logo to come with a logo which will strengthen their brand by considering the key factors. Most of the design will depend on specifics of the tea brand, but there are four general tips that will ensure a company comes up with a good logo for their brand.

A company that seeks to create a tea logo ought to come up with an evergreen logo, not with regard to the color but in terms of the content and the design of the logo which ought to be long lasting. An evergreen logo will ensure that the enterprise uses the logo for more than ten years. It is advisable that the content of the logo uses the traditional and classic look of the tea industry but seek to avoid the trending elements in the sector which tend to fade after a short duration. Since the trends are short-lived, their usage may lead to the company having to rebrand in future, an activity that is likely to cost the company finances and also likely to confuse the brand’s customers.

When designing a logo for your tea brand, one should keep the logo elegant by avoiding overcrowding the logo design using many elements but focusing on concrete branding. An example is the logo that the Chateau Rose uses for Rooibos Tea UK which implies the need to consider simplicity in the logo. The ‘C R’ initials are written in looped white script and stands out perfectly against the black background. With such a clear logo in place, it is easier for the customers to identify the brand and thus help the company to grow and become a staple in the tea industry.

A logo design for your tea brand ought to be legible. Some logos will turn blurred and become illegible when one resizes them. A logo designer needs to have in mind that the logo will not be used in packaging only but will also be used on the websites, business cards, and social media platforms as part of the brand’s marketing campaigns. As a way of ensuring that the logo won’t lose any design when one resizes them, the logo creator needs to minimize the amount of texts and images.

The design of the logo also needs to show some level of creativity such as avoiding the use of tea leaves as they have already been overused. One should also avoid using teabags, teapots or mugs of tea which are common but companies need to come up with other creative ideas.